Near Temple No. 9, Horinji Iyashi no Yado Dochu Land Shin Onsen

The Story Held In the Guesthouse

A Journey That Began from Nothing: The Passion of a Couple Who Defied Doubt

In 1955, at the foot of the Awa Earth Pillars (Awa Dochu), one of the world’s three great natural wonders, a couple built a small house. At the time, the area had neither electricity nor running water, and was overgrown with vegetation. Many people questioned their decision, asking, “Why build a place here?” Yet the couple persevered, earning a living by selling chilled ramune soda, bread, and their handmade “Dochu Senbei” crackers to visitors who came to see the earth pillars, gradually laying the foundations of their business.

This was the beginning of Dochu Land. In 1970, they opened a roadside drive-in restaurant, later expanding to include banquet facilities and accommodation. In 1984, the owner’s long-held dream became reality with the opening of a radon hot spring. Through repeated expansions and renovations, the property evolved into a uniquely complex four-story building. Unlike today’s standardized hotels, its maze-like layout continues to spark the curiosity and imagination of visitors.

Once bustling with tour groups and school excursions, the area has faced significant changes over the years. Travel styles have evolved, nearby tourist facilities have closed, and many parts of the district have fallen quiet. Yet throughout these changes, Dochu Land has continued to welcome pilgrims and travelers from around the world with the same family bonds and spirit of hospitality that have guided it since its founding.

When I look into a guest’s eyes, I can tell what they need. By speaking to them and staying close to them, they begin to share their thoughts with us. Even when we don’t share a common language, even with only a few words, bringing out a smile through conversation is the greatest form of hospitality.

The Owner’s Thoughts and Philosophy

The Journey of an Introverted Girl to Becoming an Okami — A Spirit of Hospitality Forged Through Hardship

As a child, I was extremely quiet and introverted. While my parents worked tirelessly to expand the family business, helping at the inn from elementary school onward was simply a part of everyday life. I still remember a conversation with relatives when I was in junior high school. Someone casually said, “Yuri, you will run the hotel.” At that moment, I felt a deep sense of despair. I remember thinking, “Is this the only path available to me?” I struggled with communication and carried a strong sense of inferiority at the time.

Yet as I continued to face the family business rather than run away from it, my perspective gradually changed. Even after getting married and having children, I would stand in front of the inn with a child on my back. My parents had founded the business ahead of Japan’s leisure and automobile tourism boom, but as the Awa Earth Pillars gained popularity as a tourist destination, competitors began opening one after another nearby. To protect our business, I personally stepped in front of cars that were about to pass us by, handed out brochures, and enthusiastically explained directions and parking information. For me, it felt like a mission. Life was busy and often difficult, but I also found great joy in serving guests, meeting people from all over Japan, hearing their stories, and even admiring the fashionable clothes they wore.

I began managing the inn as its okami—the manager—in my thirties. Having spent years watching my parents, I experienced firsthand everything from the prosperity of the economic bubble era to the challenges of today. Times have changed, and many neighboring businesses have closed their doors, leaving numerous challenges for the area as a tourist destination.I regularly visit local government offices and advocate for improvements to the surroundings of the Earth Pillars. Every time I see the reactions of visitors from elsewhere, I am reminded of the extraordinary value of this natural wonder, which has existed here for over one million years. I feel a strong responsibility to protect it and pass its story on to future generations.

Preserving Food, Hot Springs, and a Spirit of Care

A Commitment to Freshly Prepared Cuisine and a Radon Hot Spring in Harmony with Nature

当館が特に大切にしているのは、旅の疲れを癒やす「お食事」と「温泉」です。

Meals are now overseen by my sons, who returned three years ago and now serve as head chef and assistant proprietress. Rather than preparing food in advance for large groups as we once did, we have shifted to a style that allows us to serve dishes freshly cooked and freshly grilled according to each guest’s pace. We make generous use of local ingredients, including Tokushima’s renowned Awa beef and seasonal produce, with a strong commitment to locally sourced cuisine. When serving meals, I personally enjoy explaining the ingredients and sharing stories about the region with our guests.

And then there is the radon hot spring, which was my father’s lifelong dream. This natural spring contains trace amounts of radon found in nature. Long valued in Japan as a traditional bathing method believed to support healthy metabolism and overall well-being, it provides a gentle and refreshing experience for both body and mind. Guests can enjoy the soothing warmth and relaxation that come from these naturally occurring minerals. The greatest attraction, however, is the view from the open-air bath. Unlike urban outdoor baths surrounded by walls, our baths offer panoramic views of lush natural scenery and a traditional Japanese garden in every direction. It is truly a place where both body and mind can feel liberated.

Another long-standing tradition at our inn is serving sudachi tea to pilgrims and travelers who have completed long journeys. Made from the peel of Tokushima’s famous sudachi citrus blended with kombu tea, it is best enjoyed with plenty of hot water. The refreshing citrus aroma and gentle saltiness seem to revive the body. Recently, a pilgrim in his seventies who had walked all the way from Temple No. 88, Okuboji, told us it was “the most delicious thing imaginable.” We hope that these small gestures can provide renewed energy for the road ahead.

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Temple No.44 Daihoji

You can watch videos about the history of each temple and interviews with their head priests. Please take a look before your pilgrimage.